Partner On Games Distribution

2010-5-27

Yahoo said Wednesday it will distribute Zynga's popular online games -- such as Mafia Wars, Farmville, Zynga Poker, and Treasure Isle -- through its Yahoo games service, in a move designed to help broaden its appeal and audience.

Under terms of the agreement, in the months ahead users will be able to play Zynga games and access game updates across Yahoo properties such as the homepage, Yahoo Games, Yahoo Mail, and Yahoo Messenger, and share updates while simultaneously playing games on Yahoo. In addition, the pact allows product integration of Zynga games with the Yahoo Application Platform, Yahoo's OpenSocial container for third-party development of applications on Yahoo, as well as Yahoo Query Language and Connect program. 

"Because of our continued efforts to expose our social plumbing, the new offering works in conjunction with our aggregation play with Facebook and Twitter: users of Zynga games (whether on Yahoo's or Zynga's sites) will be able to share their updates not just to Yahoo (the norm for the past two years), but now also to multiple networks, including Facebook, Twitter, and more," explained a post on the Yahoo Developer blog.